Kitui giant sacco rebrands it’s name from Kitui Teachers Sacco to UNIVISION DT SACCO SOCIETY LTD to enable the sacco to embark on an exciting journey to increase the sacco visibility and accessibility throughout the country and endear itself to all the customers outside the teaching fraternity in Kitui county and strongly defend it’s territory from the competitors.
Members of the sacco have lauded the rebranding intiative saying Savings and credit cooperatives (Saccos) are able to register growth by rebranding and using names that give a national identity, making them appeal to any consumer who is seeking financial services.
“Saccos have traditionally focused on customers in rural areas but are now focusing on getting new ones even in urban areas to drive their growth”, Hopkin Delivers.
Kitui Teachers Sacco was founded in 1976 by 11 members with the overall objective of according each other a place to save and borrow funds. Actual lending did not start until 1978.
Initially, membership was restricted to teachers under the employ of the Government of Kenya; but the Society officially changed its by-laws and opened common bond in 2008 to absorb the employees from other government ministries and organizations.
Today, the Society has over 20,000 active members!