The Founder of Alpha New Beginnings Brand, Prof. Dr. Sheila Kalunga, has raised concern over the alarming statistics presented by UNICEF on child obesity in Kenya. According to the report, 13% of girls aged 15–19 are overweight or obese, a trend she warns is fueled by unhealthy diets and the aggressive marketing of junk foods. Prof. Kalunga emphasizes that this issue is far from cosmeticit is a serious public health threat that could result in lifelong complications such as diabetes, heart disease, and joint problems if not urgently addressed.
Through the Alpha Watoto Holiday Fitness Camp, Prof. Kalunga and her team are working to directly combat this crisis by offering a structured, safe, and fun environment for children and teens. The camp provides opportunities to learn and practice healthy habits while enjoying physical activities. Prof. Kalunga stresses that fitness should never feel like a chore but rather an enjoyable lifestyle that empowers children both physically and mentally.
The camp’s curriculum blends sports, group fitness exercises, and interactive nutritional workshops with educational sessions on making balanced food choices. By focusing on sustainable, long-term habits rather than restrictive dieting, the program equips children with the tools to develop a positive relationship with food and physical activity. This holistic approach ensures that wellness extends beyond the camp and into everyday life.
Ultimately, Alpha Watoto is more than just a camp it is a movement, building a generation of healthy, confident, and active young Kenyans. By tackling the root causes of obesity and promoting an active lifestyle, Alpha New Beginnings is making a meaningful difference in the lives of children today while investing in a healthier future for the nation.
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